Performance is for a campaign that's still running. It tracks what has been delivered so far against what the campaign set out to do.
It's the middle of the three pills under Performance/Report — Report covers the finished picture, Live Posts lists every individual post.
Pacing, and the thing to know about it
Pacing is the headline figure, and it's easy to misread.
It is not adjusted for how far through the campaign you are. Every campaign reads low at the start, including ones that finish comfortably ahead. A week-two campaign showing 20% is not behind; it has 20% of its target and most of its posts still to come.
Colour is a quick read rather than a verdict: green from 90%, amber from 60%, red below. Hit Probability is the more useful number mid-campaign, since it accounts for what's still scheduled — above 75% is comfortable, below 40% is worth a conversation.
Reading the rest
The table breaks the campaign down by creator and by post, so you can see where the views are actually coming from rather than just the total.
Cost and VPD are not shown unless your campaign has Client Budget View switched on. VPD is Fohr's internal efficiency measure; your Fohr team can talk you through it any time.
When to raise something
| What you see | What it usually means |
|---|---|
| Low pacing early on | Expected. Check Hit Probability instead |
| Low pacing and low Hit Probability, late | Worth a conversation with your Fohr team. There are levers — added posts, bonus content — but they need time |
| A creator with no views recorded | Usually a post that hasn't been matched to its deliverable yet, or an unconnected account. Your Fohr team resolves both |