The Report is the wrap-up view of a campaign: what it delivered overall, which creators drove it, and which content worked hardest.
Before you start
Performance/Report is a section of three pages, not one. Opening it puts you on one of three pills at the top:
| Pill | What it's for |
|---|---|
| Report | This page. How the campaign performed overall |
| Performance | Tracking a campaign that's still running, against its goal |
| Live Posts | Every individual post as it goes up |
Numbers fill in as content goes live, so a report read mid-campaign is a partial one.
What's on the page
Headline stats across the top, a written summary, a table of creators, and the campaign's content ranked by how it performed.
The Creators table shows, per creator: Posts delivered, Views they generated, and vs Predicted — how the actual result compared with what was forecast when they were booked. That last column is the interesting one: it separates creators who beat expectations from those who merely had a big following.
Content is badged Top 5%, Top 15%, Average or Below Avg against the campaign's own spread, so the comparison is with the rest of this campaign rather than an industry benchmark.
What isn't shown, and why
Some figures are internal to how Fohr plans and prices a campaign, so they aren't on your version of this page:
| Not shown | What it is |
|---|---|
| VPD (Views Per Dollar) | Fohr's internal efficiency measure, used to plan and price. It's also left out of the written summary |
| The Efficiency chart | A plot of creators against that same measure |
| Rate | What each creator was paid, unless your campaign has Client Budget View switched on |
None of this is withheld from a result you're entitled to — ask your Fohr team for any of it and they will walk you through it. It's kept off the page because it describes Fohr's buying, not your campaign's outcome.
Tips
- Read vs Predicted before Views. A creator with fewer views who beat their forecast is often the better repeat booking
- Badges are relative to this campaign. Top 5% here means top of this campaign, not top of the industry
- Use the All Content page to see every piece rather than the ranked highlights